As you travel though Carson Valley you will be
greeted with a fresh new look, thanks to a $13,100.00 grant the Carson Valley
Visitors Authority received from the Nevada Commission on Tourism for Gateway
Signage. The grant was specifically dedicated
to updating the gateway signs to reflect the comprehensive branding that the
Carson Valley Visitors Authority rolled out almost two years ago. According to A.J. Frels, Executive Director
of the Carson Valley Visitors Authority, “Signage is a critical branding
component for destinations because many visitors are unfamiliar with our
area. It is particularly important for a
regional destination with a name comprised of multiple locations. The signs are an announcement to people traveling
on highway 395 that they have arrived in the Carson Valley.” The first of the
two signs (to the south) located next to The Corley Ranch will be installed on
September 12th. The second (to the north on highway 395) is
scheduled to be completed the week of September 22nd.
Frels went on to state that “Carson Valley offers
great diversity of activity, expansive geography, and an enviable location. Residents as well as visitors are offered all
the natural, un-processed, wide-open adventure within and around the valley. Our new gateway signage exemplifies this.” The
logo directly reflects Carson Valley’s superior openness through an eagle icon.
Set with the mountains as the backdrop, the eagle’s outstretched wings are a
reference to the activity available in any direction. At the same time, the bold typeface used on
the logo, sets a solid, rugged tone, which the Carson Valley most certainly
embodies.
Background
on the strap line:
The signs proudly boast the strap line: Rugged Relaxed Reachable.
Rugged:
This is part of our heritage, it’s who we are. Carson Valley is known for
authentic adventure. You can hike, bike,
off road, or ride a horse on any number of our easily accessible trails. We
have the kind of thrills any outdoor enthusiasts would dream of loading their
gear and enjoying, the type of adventure that comes with no restrictions and no
boundaries. Relaxed: Within the Carson Valley you can find beautiful, natural
geothermal hot springs, where you can soak in the health benefits from the
natural minerals while taking in the majestic mountain views topped off by
simply some of the most beautiful sunsets the world has to offer. You can
meander through any number of quaint and unique shops. You can enjoy the nearby
streams for fishing, view the abundant wildlife, or take in a game of golf at
any of our exceptional courses. And
let’s not forget the outstanding accommodations and dining the valley has to
offer. Reachable: Carson Valley
makes it easy for residents and visitors to experience authentic Nevada
adventures. Our proximity to Reno and Lake Tahoe enhances the experience, while
simultaneously setting Carson Valley apart as the unique and amazing area it
is.”
